Crucial Influence The New Science of Leadership

Quick Overview

Course Duration

Classroom: 1 day or 2 half days
Online: 2 sessions of 3 hours

Fee for English courses

Individual: € 750 ex. VAT
In-company: cost advantage from 6 participants

Customer review

9.1 out of 10
based on 37 reviews

Special Facts

International Awards
Immediately applicable
Scientifically proven
Trainer Certification Program

Complete your Crucial Skills Set

During this practical course you're able to work on your own influencer challenge. After each part of theory there's time to transfer all ideas to your own situation.

Available Languages

The vision of Crucial Influence;
use all six sources of influence

In order to create change, we often use only one or two methods – “sources” — of influence. Perhaps we try a reward, a serious pep talk, a punishment, etc. This is the reason that lots of projects and efforts for improvement fail, leading to frustration. The problem lies in our limited use of influence. It appears that two sources are not enough to successfully create change. Our research shows that when you tap into at least four (but preferably all six) sources of influence, the chance of successful and sustained change increases tenfold. It’s not a coincidence that the new motto is, “Influence is the new (informal) leadership”.

The New Science of Leadership

The one-day Crucial Influence training helps you to get better results by influencing and changing behavior without formal power. As a result, you’re ready to create change and improvements on a personal level, within teams, or within an entire organization. Learn how to use the six sources of influence to become a better (informal) leader.

Who is the Cruucial Influence training
suitable for?

The training is suitable for any manager or professional who needs a model with practical skills to create sustainable changes in behavior. Maybe you’re leading a change project where you’re depending on staff to adapt new protocols, or maybe you’re leading a team that need to be more pro-active. Whatever the case is, you’re facing the challenge to get people in a different behavior mode. The Influencer training, with its proven 6-source model, addresses exactly this major human challenge. Learn the skills and become an influencer.

How is the training structured?

The training teaches you 2 powerful skills, followed by the model of the six sources of influence.

1. Find vital behaviors

Identify crucial moments where enacting the right behavior will have an enormous effect on results.

2. Diagnose why
change seems impossible

Learn that persistent problems do not have one root cause, but multiple causes.

3. Source 1:
Personal Motivation

Make seemingly painful and undesirable behaviors painless and enjoyable.

4. Source 2:
Personal Ability

Invest in deliberate practice to significantly enhance personal ability.

5. Source 3:
Social Motivation

Enlist support from formal leaders and opinion leaders.

6. Source 4:
Social Ability

Harness the power of social pressure by finding strength in numbers.

7. Source 5:
Structural Motivation

Link rewards to
Vital Behaviors.

8. Source 6:
Structural Ability

Use the power of space, data, and tools.

Preview the course

Watch the video to learn more about course skills, learning formats, and delivery options.

Available formats

The course is given both in-person and virtually. Our virtual method is highly interactive with the same high-quality learning effects. The two-day course is the heart of the complete learning experience with an extensive pre- and post-process. There is an open program for individual participants to register for. In addition, the course can also be used incompany for specific teams, but also as part of existing programs for the entire organization. In the latter case, certifying internal trainers can be a good option.

FOR INDIVIDUALS

IN-COMPANY

VIRTUAL

TRAINER CERTIFICATION

Influence Results

Organizations all over the globe have used the Influencer-model
to improve quality, processes, sales, customer service and more.

SAFETY

Newmont Mining experienced 73% fewer serious injuries.

COMPLIANCE

Spectrum Health improved hand hygiene compliance from 60 to 90%.

QUALITY

Menlo Innovations reduced the number of man-hours dedicated to emergencies by 30%.

CUSTOMER SERVICE

Michigan’s Department of Human Services improved its customer service rating by 38%.

SALES PROCESS IMPROVEMENT

Gallery Furniture increased sales by $250,000 per month. The company also saw a $1 million reduction in annual expenses.

PATIENT SATISFACTION

Patient satisfaction scores at Children’s Minnesota jumped by 10 percent. They also decreased patient wait times.

PROCESS IMPROVEMENT

Xerox had 93% of its employees use their new Six Sigma process and more than 50% adopt it long-term.

Become a certified trainer

Influencer has a unique Train-The-Trainer concept. With an extra 2 days training you will be certified by one of our Master Trainers to teach your own colleagues the powerful change model. With this concept you not only save costs, but you open the door for the entire organization to adopt the standard of behavior change. Become a member of our trainer community and continue to develop yourself together with peers.

Customer Experience

9.4 / 10

I like the interactive nature of the course with the other participants and found the videos really informative and interesting. Andrew provided great insight on the different aspects in the course and a good dynamic to the course.

Sheila Tierney Scientist at Janssen Sciences Ireland UC

7.0 / 10

Very relevant framework and concepts. Video clips and stories really added to the discussions. Focus on practical application of concepts and practice, directly relevant to one's job ("influence challenge"). Andrew was a great trainer.

Pedro Figueiredo Aparicio cheif of staff & strategic initiatives at Janssen-Cilag UK

9.2 / 10

It is very useful for any working environment and beyond.

Marc Bruining Training program manager at Solar Turbines

9.2 / 10

It is very useful for any working environment and beyond.

Marc Bruining Training program manager at Solar Turbines

9.4 / 10

I like the interactive nature of the course with the other participants and found the videos really informative and interesting. Andrew provided great insight on the different aspects in the course and a good dynamic to the course.

Sheila Tierney Scientist at Janssen Sciences Ireland UC

7.0 / 10

Very relevant framework and concepts. Video clips and stories really added to the discussions. Focus on practical application of concepts and practice, directly relevant to one's job ("influence challenge"). Andrew was a great trainer.

Pedro Figueiredo Aparicio cheif of staff & strategic initiatives at Janssen-Cilag UK

10.0 / 10

Really usefull but also simple to be digested.

Alvaro Ortiz de Lejarazu BPE at Philips International

10.0 / 10

Very insightful!

Isabel Matos BPO at Philips International

9.0 / 10

Interesting to analyze the influence issues in biteable pieces, that links to my analytical mind.

Ken van Huyck Implementation manager at Philips International

They successfully use Influencer

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Ready to create effective behavior in your team and organization?

The Influencer training helps to bring out the best in you and your people! Let’s talk to discover how we empower people with crucial skills. We’re always happy to help if you have any questions about our training programs or our approach to leadership development. Feel free to send us a message and we’ll get back to you as soon as possible!

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